Roastery Capabilities
SC-Certified In-house Roastery
CHIEF Coffee operates an SC-certified roasting facility in-house, under Guangzhou CHIEF Coffee Supply Chain Management Co., Ltd. — no trading relabeling, no contract manufacturing. We control every step from green bean storage through roasting, cupping and release.
Bühler Roasters
The core roasting line is Bühler equipment, achieving consistent roast profiles — locking in flavor stability and batch-to-batch consistency for every release.
Digital Roast-Profile Control System
Paired with the digital roast-profile control system, profiles are repeatable and every batch is traceable. We can develop and store custom roast profiles for each client, ensuring precise flavor positioning across store locations.
Professional Cupping Lab
Every batch is calibrated by our professional cupping lab before release — dry aroma, wet aroma, flavor, aftertaste and body are all evaluated, with no off-spec batches reaching the market.
Open for Site Visits
B2B clients are welcome to schedule an on-site visit to inspect green bean storage, roasting operations, the cupping process and quality standards in person — see it before you commit.
Custom Roast Profiles
For chain brands and independent cafés with different positioning, we offer custom roast profile services covering SOE single origins and signature blends. Light, medium and dark roast degrees are all tunable.